Connection – Everything is connected. Our individual actions have ripple effets into the world. Your connections are part of what makes you who you are. The tree in our logo symbolizes how exercise progressions are connected as well as how life grows – just like you will grow by developing yourself physically.

Health – Changes you want to see in the world start by changing yourself. If you want to live in a healthy and happy world, then you have to keep yourself healthy first. Physical practice makes you not only physically but also mentally healthy. The most direct path to have a positive impact on the world, starts by taking care of yourself.

Consistency – With you word: say what you do and do what you say. In your training: consistency is what brings progress and help you see it at the same time. As a company: we’re open and public about what we do and we do not forget that fitness for all is our goal and that being profitable is only a means to support this goal.

Variety is life. There is so much to learn, to explore, to understand. Specialization in movement leads to mastery of very specific patterns, while neglecting all the others. The range of human motions and capacities is extremely vast. Don’t get stuck in some ways that stopped benefiting you a while ago, sometimes changing things up is all you need.